by Matt McWilliams | Jun 23, 2022 | Affiliate Management, Articles
The old model for effective and profitable affiliate programs is broken. Period. It used to be that having a few big affiliates was all you needed to generate impressive results. But not anymore. Today, you want an ARMY of affiliates bringing in sales. In this post,...
by Matt McWilliams | May 16, 2022 | Affiliate Management, Podcast
We just finished running a multi-million dollar affiliate launch. The first one, in fact, that wasn’t run entirely by me, but rather by our agency. There are a TON of lessons to share that YOU can apply to your affiliate program. Click Here for The Written Transcript...
by Matt McWilliams | May 9, 2022 | Affiliate Management, Podcast
One of the best ways to get affiliates to promote more is to give them a clear plan for how to do so. In other words, TELL them when, how, and what to promote…as well as who to promote to. We do these with two types of affiliate mailing plans that I share in this...
by Matt McWilliams | May 2, 2022 | Affiliate Management, Podcast
Hiring an Affiliate Manager is a big step for a company. It could be the catalyst to massive growth…IF you do it the right way. There are a lot of mistakes to avoid, things to look out for, and best practices from beginning to end. Today, I’m going to walk you through...
by Matt McWilliams | Apr 11, 2022 | Affiliate Management, Podcast
There are very few mistakes you can make in running an affiliate program that are absolutely devastating. Today, I’ll share one that I recently witnessed and how they could have avoided it. Click Here for The Written Transcript of This Episode Links Mentioned in this...
by Matt McWilliams | Apr 6, 2022 | Affiliate Management, Articles
For many affiliate managers, trying to decide who should get credit for a sale isn’t always obvious. The fog rolls in when multiple affiliates play a role in getting the click. Without a process in place to determine how the commission should be applied, bad...
