Is there a right time in the lifecycle of a business to bring on the affiliates? It certainly depends on the company and the product, but in today’s video, I’ll share my thinking on this question. I’ll also show you how to decide what the time right time is for you.
Every business and industry is different, but every business must go through the process I share before bringing on affiliates. This way, when they do, they are ready to perform well.
When more than affiliate gets a click for someone who ends up buying a product, who gets the credit? Some people say the first click, others the last, still others a hybrid of the two. In today’s video, I share my thoughts on this sometimes controversial subject.
In the simplest terms, there are three possibilities when more than one affiliate sends a click or optin that results in sale:
If your business has reached the point where you are ready to bring on an affiliate manager, what should you do? One option is to outsource your affiliate management (like we offer for our clients). Another is to bring it in-house. Today, I share which of these is best for different businesses.
In this video, I share who should hire in-house and who should outsource.
In case you didn’t know, affiliate prizes are a big deal. They not only attract affiliates to promote you, but they also incentivize affiliates to put in more effort. But how do you pick the right ones?
Having the right prizes for your budget can make your launch can make your program more attractive to potential affiliates. On more than one occasion, I’ve chosen to promote a launch based on the prizes, even when I realistically stood no chance to win some of them.
One of the single most important keys to a successful affiliate launch is great swipe copy. Done right, it’s a powerful tool that will help your affiliates succeed. Yet, I see so many launches get it wrong.
Here are the five mistakes I most often see with affiliate swipe copy. Later I’ll share what to do instead.