fbpx

The Latest

Check out the latest articles and podcast episodes

How do You Get Your Affiliates to Fully Commit to Your Promotion?

How do You Get Your Affiliates to Fully Commit to Your Promotion?

by | Sep 28, 2016 | ,

One of the biggest problems I’ve experienced with affiliates is getting them to fully commit to a promotion. Sure, they say they’ll promote, but when the time comes to send an email, they are nowhere to be found. Today’s video shows you how to get your affiliates to fully commit to promoting your launch.

Getting affiliates to fully commit is all about utilizing the principles of commitment and consistency that Robert Cialdini talks about in his book Influence (a must read for any marketer by the way).

read more
When Are You Ready to Bring on Affiliates?

When Are You Ready to Bring on Affiliates?

by | Sep 25, 2016 | ,

Is there a right time in the lifecycle of a business to bring on the affiliates? It certainly depends on the company and the product, but in today’s video, I’ll share my thinking on this question. I’ll also show you how to decide what the time right time is for you.

Every business and industry is different, but every business must go through the process I share before bringing on affiliates. This way, when they do, they are ready to perform well.

read more

Who Gets The Commission When More Than One Affiliate Gets The Click?

by | Sep 19, 2016 | ,

When more than affiliate gets a click for someone who ends up buying a product, who gets the credit? Some people say the first click, others the last, still others a hybrid of the two. In today’s video, I share my thoughts on this sometimes controversial subject.

In the simplest terms, there are three possibilities when more than one affiliate sends a click or optin that results in sale:

read more

Should You Outsource or Hire An Affiliate Manager in House?

by | Sep 15, 2016 | ,

If your business has reached the point where you are ready to bring on an affiliate manager, what should you do? One option is to outsource your affiliate management (like we offer for our clients). Another is to bring it in-house. Today, I share which of these is best for different businesses.

In this video, I share who should hire in-house and who should outsource.

read more
The Easy Way to Pick Awesome Prizes for Your Affiliate Launch

The Easy Way to Pick Awesome Prizes for Your Affiliate Launch

by | Aug 25, 2016 | ,

In case you didn’t know, affiliate prizes are a big deal. They not only attract affiliates to promote you, but they also incentivize affiliates to put in more effort. But how do you pick the right ones?

Having the right prizes for your budget can make your launch can make your program more attractive to potential affiliates. On more than one occasion, I’ve chosen to promote a launch based on the prizes, even when I realistically stood no chance to win some of them.

read more