How heavy is a 10 lb. weight? 10 lbs., right? Well, that depends… if you picked up a short book beforehand, it feels pretty heavy. But if you just got done deadlifting 250 lbs., 10 lbs. doesn’t feel like much at all. This is called perceptual contrast, and you can use to great effect in your affiliate marketing. I’ll tell you how in this video.
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I got my first negative iTunes review ever (out of like 500+ for all my podcasts). That got me thinking…how should you handle hate mail, complaints, and those people who appoint themselves as your own personal critic…especially when they are subscribed to your email list for FREE! What about those people who complain when you promote? What’s the best way to handle haters? That’s what today’s episode is all about.
Susie Moore asked a great question about timing affiliate bonuses. I answered it in a video for Michael Hyatt’s affiliates but I knew I had to share it with you. So, when should you introduce your affiliate bonuses? Today’s episode is all about that.
A lot of product launches follow a similar pattern. Once the cart opens, there will be webinars. The webinars are great because they are free to attend but you also want to make sales. So, which strategy is the right one for you? This episode will show you how to decide.
Today, I’m going to share a lesson from an egg. Yes, the single best egg I’ve eaten in my entire life. This egg shows us the importance of pre-framing offers. And in today’s episode, I’ll share why you MUST pre-frame every affiliate offer you make.
If you’ve followed affiliate marketing for long enough, you’ll notice that most of the people at the top of leaderboards are male. I’m a dude and I love playing “Battle of the Sexes” games as much as the next guy, but I think there is something wrong with that. While the industry has made substantial progress over the years, there is more work to be done. Today, I share some thoughts on closing the gender gap in affiliate marketing.