If you aren’t resending your emails to the unopens you are missing out on one of the easiest and most readily available sources of traffic to your content. In today’s post, Mark Sieverkropp, my resident “Sender of Unopens” will share some tips and techniques we use to resend virtually EVERY email at least one time.
How many times have you opened up your inbox, seen an email that you wanted to read and told yourself that you’d go back and read it later when you had a little more time? You might even have “starred” or marked it as important.