It can be hard to choose what to focus on: Your own products or affiliate promotions. But what if it didn’t have to be either/or but it was both/and?
Asheritah Ciuciu from One Thing Alone recently reached to me and said this:
I’m still trying to figure out where affiliates fit in. Obviously, I don’t want to detract from our own work and momentum, but some side income would be nice as well.
![The Sequence of Success in Affiliate Promotions [UPDATED]](https://www.mattmcwilliams.com/wp-content/uploads/2016/05/sequence-success-affiliates.jpg)
You might think there is some sort of a success secret to promoting affiliate offers, but there isn’t. There’s no formula. No sauce. But there is a proven sequence that works every time. If you follow this sequence, you will be successful in your promotions.
The thing about this “Sequence of Success” is that it applies to anything in life. Once you learn it, you’ll see how it’s true everywhere.
We all have to start somewhere. Some first time affiliate launches are big. Some are small. Some are resounding successes, while others are unmitigated disasters. Most, however, fall somewhere in between. That’s exactly what happened to Scott Barlow with his first affiliate launch.
I’ve participated in JV launches for over 2 years for several different courses. Some of them were total failures and others have been very successful.
I recently moved into doing JV Partnerships for my own products as a way to build out my list and be able to reach a greater number of people.
We began by offering a free 8 day course that helps people learn what they should be doing for work or business. Later, this turned into webinars. With each new affiliate partner we would offer the 8 day course to their list — which was an extremely high value optin and led to an opportunity for people to learn more through the webinar. We went through this same sequence one affiliate partner at a time. This allowed us to send a lot of people through the 8 day course and do a lot of webinars so we could really perfect our messaging and sales funnel.
Once I had proven the sales funnel and messaging I knew I wanted to do a full JV launch.
We did our first full-scale affiliate launch in January 2016 with approximately 15 affiliates.
I got a question recently from a reader that I love to answer because the answer is so counterintuitive. When should you bring on affiliate partners to promote your product?
A blog reader, Sue Dunlevie from SuccessfulBlogging.com, recently asked a question that I get so often here:
When are you ready to take on affiliates? Should I wait for one or two more launches?
I LOVE this question because it shows that Sue gets it. She isn’t looking for a get-rich-quick answer. She knows that slow and steady wins the race here.
I shot a short video to answer her question and shed some light on the process we take with prospective clients launching new products.
I’m super excited to announce the release of my brand new training video, The 5 Pillars of Your Best Launch Ever.
This free training is available for the first time to the public and covers the five strategies you must use to make your next affiliate promotion your best ever.
You can get it free only by subscribing to my email list here.
The training is just over 20 minutes in length and will show you the proven path to maximizing your commissions and best serving your audience.
Recently, Josh Turner had one of the biggest JV launches of the year with The Appointment Generator. Somewhat amazingly, I finished 9th ahead of some of the biggest names in online marketing. How’d I do it? That’s what I share below.
First off, the number one factor in my success was Josh Turner himself (and his product). I’d be doing a disservice if I didn’t give credit where it is due and Josh and his team deserve a lot of the credit. As I mentioned before, picking the right products to promote is the number one key to success in affiliate marketing. If you are looking for something awesome to promote, sign-up for Josh’s program and he’ll let you know when his next launch is.