I still remember the first time I heard the term “affiliate.” I’d just started working with a friend at a startup. We had virtually no money and what little we had we’d just blown on banner ads (this was 2005). The idea of affiliates was mesmerizing.
My friend and I spent the next hour talking about how amazing this idea was. It was no-risk (you only pay if you make a sale) and high-reward.
We went on and on about how we could make affiliates a part of our business. We marveled at the endless possibilities.