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Today, I’m kicking off a new, four-part series, “The 4 Killer Myths About Affiliate Programs.” Over the next four episodes, I’ll tackle four of the most pervasive and destructive myths about having your own affiliate program. In today’s episode, I give an overview of the series, share each of the myths in brief, and take a deep dive into the first myth, “I don’t need an affiliate program.”
Nothing will help you grow your business faster than the right affiliate partners. Not Facebook Ads. Not more content. Not even getting on Oprah. It takes the right affiliates to grow fast and attract the right customers. But…HOW do you find the right affiliates? That’s what this episode is all about!
Without a doubt, the most difficult part of starting, growing or running an affiliate program is finding and recruiting affiliates. Where do you find the right affiliates and, once you find them, how do you get them to agree to promote your product or offer? In today’s post, I’ll share how to dramatically increase the number and type of affiliates you recruit and how to get more of them to say “yes” to promote your offers.
Every month I get countless requests from people wanting me to manage their affiliate programs and launches. But, when it comes right down to it, almost always, what they REALLY want is help finding and recruiting affiliates.
Recently, I got an email from a subscriber who asked what criteria I had for what should be in place to ensure that her first product launch would be successful. It would be nice if it was that easy…just check all the boxes and your success would be guaranteed! Unfortunately, it doesn’t work that way. However, in this video, I respond to her question and share what she SHOULD do to maximize her chances of success.
I got a great question from Liz Barnett recently. She asked:
I have a quick affiliate management question.
If you have to choose due to time/resource constraint, which would you consider a better use of time: Nurturing your current affiliates or recruiting new affiliates?
I share my answer in this episode!
When it comes to recruiting affiliates, there are a LOT of places you can look and a lot of different kinds of affiliates you can recruit. I’ve spent a decade and a half recruiting hundreds of thousands of affiliates, and from that experience, I have found that there are 7 types of affiliates that everyone should recruit, but they often don’t. Today I will share those 7 types so that YOU can start recruiting them immediately!
