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Why You Need Your Own Affiliates

Why You Need Your Own Affiliates

I still remember the first time I heard the term “affiliate.” I’d just started working with a friend at a startup. We had virtually no money and what little we had we’d just blown on banner ads (this was 2005). The idea of affiliates was mesmerizing. Today I share why YOU need your own affiliates.

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How to Recruit Affiliates for your Virtual Summit

How to Recruit Affiliates for your Virtual Summit

This is a guest post from Mark Sieverkropp, our senior affiliate manager and resident summit expert. He has run summits such as the Peak Work Performance Summit, The Work By Design Summit and the World Record-Breaking summit, The Authority Super Summit in addition to dozens of product launches.

Recently Matt and I had a conversation with a friend of ours who was wanting to recruit affiliates for her upcoming virtual summit.  As we gave her some suggestions, I realized that, while many recruiting techniques are the same, regardless of whether you’re running a summit or a product launch, there are a few key differences.  So Matt asked me to share some of those tips with you.

how to recruit affiliates for your virtual summit

When we first began running virtual summits, we basically took our playbook for affiliate product launches and applied it to summits.

7 Reasons Why You Should Work with Small Affiliates

7 Reasons Why You Should Work with Small Affiliates

A lot of affiliate programs only work with larger affiliates…and I think that’s wrong. I’m not judging people who decide to only work with a select group of needle movers, but I do think it’s a mistake. Below I share seven reasons why you should work with smaller affiliates.

Before I share my seven reasons to work with smaller affiliates, let me be clear on something:

There is no better way to grow your list and your sales than picking up a few huge affiliates. They can explode your business literally overnight.