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Why do people actually buy? What makes them actually make the decision to part with their hard-earned cash in exchange for something you are offering (or something you are promoting)? There are five reasons…and I share them below.
Before you attempt to sell anything to anyone, you must know the five reasons people buy. If you don’t know these reasons, any attempt to sell anything will be futile.
One of the single most important keys to a successful affiliate launch is great swipe copy. Done right, it’s a powerful tool that will help your affiliates succeed. Yet, I see so many launches get it wrong.
Here are the five mistakes I most often see with affiliate swipe copy. Later I’ll share what to do instead.
Of all the things that we or our clients do in a launch, the most time-consuming task is writing swipe copy. Unfortunately, most affiliates don’t use it properly…usually because no one taught them how to use it. It’s time to fix that.
I typically see affiliates make five mistakes when using swipe copy. I list them all below along with the best practices to fix those mistakes.
The majority of the population has a hard time asking for things, even from those whom they’ve helped. For some, the idea of it is downright terrifying. But if you are going to succeed in launching a product or service, you’ll have to get over your fears and learn how to ASK.
I recently received a very common question from a reader, Adam Franklin. Adam is one of our top partners in multiple launches and one of my favorite people in online marketing. You should definitely follow him on his blog.
He asked:
The #1 thing I struggle with is the “ask” — especially when I ask people to support me.
I am totally fine supporting other people’s launches, as you’ve probably noticed. And I’ve spent the last 18 months, forming and strengthening relationships on this basis. It’s easy because it’s GIVING.
But…when I try to recruit JV partners to support my material, that makes me a bit uncomfortable because I feel it more as TAKING. I know it’s meant to be win-win etc… but there’s discomfort.
Conventional wisdom tells you that the right time to start promoting affiliate offers is after a certain point. One year of blogging, 1,000 subscribers, after a certain number of this or that. I’m here to tell you conventional wisdom is all WRONG!
Imagine you had a brick and mortar store. Would you wait a year to start selling something? Would you even wait a week?
Of course not!
Would you wait until the 1,000th person walked in before you sold something? No.
Would you wait until your store was more famous? How absurd!
You’d start selling something…anything…right away.