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What Nickelback Can Teach You About Effective Messaging

by | Jan 12, 2016 | Communication, Marketing

Right off the bat here, let me be clear about something. I can’t stand Nickelback. Their music is repetitive, unoriginal, and if you’ve heard one song, you’ve heard them all. And that is exactly why they are one of the best-selling bands of all time. We can learn a lot from them.

Marketing lesson from Nickelback

I actually had no idea until I looked them up on Wikipedia recently that Nickelback was as popular as they are. I’ve never met someone who actually admitted they like the band (except my 15-year old nephew and the poor kid just doesn’t know any better).

But someone is buying their music. As in hundreds of millions of people. And no road trip is complete without me hearing at least one of their songs on the radio as I furiously reach for the “SCAN” button.

They are everywhere. And for good reasons:

Repetition.

Predictability.

Public Speaking Tips: Grabbing All Types of Listeners

by | Jul 19, 2013 | Communication

Did you know that when you speak, everyone hears you differently?

It’s true. At first, that seems daunting. You mean that if I am speaking to my 12-member team I have to speak to 12 different audiences all at once?

Not exactly…and I’ve asked Cindy Parsons to explain why.

Cindy is a business adviser and mom of four who loves to write and hike in her spare time. Take it away Cindy…

Public Speaking Listeners

Everyone experiences the world differently. We have the same sensory inputs — seeing, hearing and touch — but people develop preferences through which they understand the world around them. These learning styles are important to remember if you’re going to be speaking to a group.