by Matt McWilliams | Dec 22, 2022 | Articles, Books, Business, Entrepreneurship
Over the past two days, I’ve been sharing how to create RAVING fans… If you missed the first two emails in this series, you can read them here and here. Today, I’m going to share 3 MORE specific ways to create raving fans… In our company, we call them GWYNs, after our...
by Matt McWilliams | Dec 21, 2022 | Articles, Books, Entrepreneurship
Yesterday, I wrote about the importance of CREATING raving fans. In case you missed it, you can read it here. In my book, Turn Your Passions Into Profits, I share TEN ways to go about creating raving fans. These are very SPECIFIC ways…not theories or generalities. Of...
by Matt McWilliams | Dec 20, 2022 | Articles, Books, Entrepreneurship
Last week I shared how having a clear understanding of WHO your avatar is essential for marketing success. If you missed that series, you can read it here. Your avatar is a personification of your IDEAL customer. And giving your avatar a name provides you with a...
by Matt McWilliams | Dec 9, 2022 | Articles, Books, Entrepreneurship
Over the past two days, I’ve been sharing excerpts from my new book, Turn Your Passions Into Profits, about a subject I’m passionate about. (If you missed the first two posts in this series, you can read them here.) LEADERSHIP… Specifically, how it applies to building...
by Matt McWilliams | Dec 8, 2022 | Articles, Books, Entrepreneurship
Yesterday, I shared an excerpt from my new book, Turn Your Passions Into Profits, about leadership…and how far too many people go through life thinking they aren’t expert ENOUGH to lead… (If you missed it, here’s the link) The fact of the matter is…you don’t have to...
by Matt McWilliams | Dec 7, 2022 | Articles, Books, Entrepreneurship
The word leadership has a lot of connotations. Sometimes it’s difficult to determine what ‘being a leader’ actually means… If you’ve never thought of YOURSELF as being a leader, that’s about to change in a minute. Typically, we think of leaders as business...
