![Is FEAR an Effective (& Ethical) Marketing Strategy? [PODCAST]](https://www.mattmcwilliams.com/wp-content/uploads/2019/03/Is-FEAR-an-Effective-Ethical-Marketing-Strategy.png)
I think we all know that fear CAN be an effective marketing strategy…but it can feel so wrong. So, is there a way to use this powerful emotion in an effective AND ethical way? That’s what today’s episode is all about.
Have you ever had someone you care about say something that cuts you to the core? That’s how I felt the day that my mom told me I didn’t look like a success. It hurt. A lot. But I KNEW she was wrong. In today’s video, I share WHY I knew she was wrong – and how you can guarantee your success as well!
If you are a marketer, you’re an innovator. Plain and simple. All successful marketers innovate. There are three reasons that marketers are constantly innovating, and in today’s video, I share all three of those reasons. Watch this video and ask yourself what new twist you can put on an old framework in your industry!
Few people in the online marketing space have had a greater impact on my business than Jeff Walker. If you aren’t familiar with Jeff, he is the creator of Product Launch Formula (PLF) and has revolutionized the online marketing world. I owe much of my success in my business to the things that I have learned from Jeff’s course, book, videos, and emails. Today, I share the most powerful lesson I have ever learned from Jeff Walker (and, I promise, it’s not what you think!).
It took me 37 years to learn how to correctly cook a frozen burrito. When I finally discovered the secret, it changed my life. But in the process of learning how to create tasty meals, I ALSO discovered a marketing lesson that could change your life. Watch the video to learn what it is (and how to correctly cook your frozen burrito – it’s a two-for-one!)
![I’ll Bet This Gets Stuck in Your Head [PODCAST]](https://www.mattmcwilliams.com/wp-content/uploads/2018/08/Ill-Bet-This-Gets-Stuck-in-Your-Head-1.png)
It’s fun to stay at the…Y-M-C-A! What can this iconic song teach you about great marketing? Well, that’s what today’s episode is all about.