by Matt McWilliams | Sep 12, 2016 | Marketing, Videos
What can the 2004 Boston Red Sox and a youth basketball coach teach you about success? They show how ignorance might just be your greatest asset. Watch this video to find out why.
Many newbies to affiliate marketing think that their inexperience and ignorance is a disadvantage. But I’m here to encourage you and show you how it could be your greatest asset.
by Matt McWilliams | Jun 16, 2016 | Affiliate Marketing, Marketing
This is a guest post from Tarzan Kay. Yes, that is her real name. In addition to having the coolest name in online marketing, Tarzan is a copywriter who teaches others how to write effective copy that converts.
Visit her website for more awesome stuff..
What is the ultimate key to rocking an affiliate launch? It’s probably not what you think (or maybe it is and I’m just employing some ninja copywriting tactic to get you to read on). Either way, you should read on.
February is one of the craziest seasons for affiliate launches. For one simple reason—Marie Forleo’s B-School. B-School is one of the most competitive affiliate communities out there.
by Matt McWilliams | Jun 9, 2016 | Marketing
Getting noticed today is easier than at any point in human history. But standing out today is harder than ever. No matter what market you are in, it’s crowded and messy. So how do you stand out? Today, I’ll share four ways your can differentiate yourself.
Those four ways, in case you missed them all in the video are:
by Matt McWilliams | Apr 1, 2016 | Marketing, Sales
Last year, something changed for me. That something was that I learned a skill that every marketer needs to know well: Copywriting. I learned it from the master. And so can you.
Today, I consider myself blessed to be friends with that master, Ray Edwards. He’s not only a client of ours, but also a dear friend.
Long before we worked together, though, I was a fan of his, listening to his podcast for hours and reading everything he put out (I still do today).
The Stats Don’t Lie
Along the way, I picked up a few things from him. How to be persuasive without feeling sleazy, for instance. And how to get people to open, read, and take action on my emails.
by Matt McWilliams | Mar 18, 2016 | Communication, Marketing
Whether you love him, hate him, or can’t quite figure him out, you have to admit that Donald Trump’s campaign for president is something to marvel at. I will not get political with this post (translation: I will probably say something that makes someone post something nasty in the comments), but I will share 7 things you can learn from Trump’s campaign to benefit your marketing.
DISCLAIMER: I am not endorsing Trump’s (or anyone else’s for that matter) campaign tactics, policies, or hairstyle. That said, I’ll probably make at least one or two commentaries that make you disagree with me…and hopefully laugh.
Here are the 7 things you can learn from Donald Trump’s campaign. Each of these, if applied correctly, can greatly benefit your next marketing campaign, whether it’s for your own launch or an affiliate promotion.
by Matt McWilliams | Jan 12, 2016 | Communication, Marketing
Right off the bat here, let me be clear about something. I can’t stand Nickelback. Their music is repetitive, unoriginal, and if you’ve heard one song, you’ve heard them all. And that is exactly why they are one of the best-selling bands of all time. We can learn a lot from them.
I actually had no idea until I looked them up on Wikipedia recently that Nickelback was as popular as they are. I’ve never met someone who actually admitted they like the band (except my 15-year old nephew and the poor kid just doesn’t know any better).
But someone is buying their music. As in hundreds of millions of people. And no road trip is complete without me hearing at least one of their songs on the radio as I furiously reach for the “SCAN” button.
They are everywhere. And for good reasons:
Repetition.
Predictability.
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