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MYTH: You Have to Hire Someone to Run Your Affiliate Program

MYTH: You Have to Hire Someone to Run Your Affiliate Program

You do NOT need to hire an affiliate manager to run your affiliate program. That is a myth!  Now, don’t get me wrong. There will be a day when it makes sense to hire someone. I mean…that’s exactly what people hire us to do…and they pay us a LOT of money. BUT to start with, you need to do this yourself. You can get MOST of the results with none of the expenditures. Today, I share why you don’t need an affiliate manager and how to run your own program (and WHY you should!).

Podcast episode about building your business around affiliate marketing

MYTH: Most of Your Sales Will Come from Only a Few Affiliates

MYTH: Most of Your Sales Will Come from Only a Few Affiliates

There is a killer myth that says that most of your sales will come from only a few affiliates. This myth is so pervasive that I have literally heard one of the top names. Someone you all know. One of the top names in the internet marketing space claim this as a statement of FACT from stage. In fact, the exact quote they used is this: “90% of your sales will come from your top 3 to 5 affiliates.” Let me be brutally clear here: This is nothing more than a cop out. An excuse to not work with smaller affiliates. An excuse to go out and get your 3 or 4 best buddies and a few other people and call it a day. Today, I share why this myth is flat out WRONG and how to develop an ARMY of loyal, dedicated affiliates of all sizes.

Podcast episode about building your business around affiliate marketing

MYTH: To Get Affiliates You Have to Know People & Do Lots of Reciprocal Promotions

MYTH: To Get Affiliates You Have to Know People & Do Lots of Reciprocal Promotions

There’s a myth that says that having an affiliate program is only for the cool kids with the right connections. Or to get affiliates, you have to burn your list promoting everyone else’s stuff all year just to get your own affiliates. WRONG! When I started my first affiliate program, I knew absolutely NO ONE. In fact, no one on our team did. We weren’t the cool kids. We didn’t have dads who knew the right people. We started with nothing and in 2 years built a $12.6M affiliate program. In today’s episode, I’ll bust these myths and show you how you can find the right affiliates…even if you don’t know anyone in your niche!

Podcast episode about building your business around affiliate marketing

MYTH: You Don’t Need an Affiliate Program

MYTH: You Don’t Need an Affiliate Program

Today, I’m kicking off a new, four-part series, “The 4 Killer Myths About Affiliate Programs.” Over the next four episodes, I’ll tackle four of the most pervasive and destructive myths about having your own affiliate program. In today’s episode, I give an overview of the series, share each of the myths in brief, and take a deep dive into the first myth, “I don’t need an affiliate program.”

Podcast episode about building your business around affiliate marketing