![I’ll Bet This Gets Stuck in Your Head [PODCAST]](https://www.mattmcwilliams.com/wp-content/uploads/2018/08/Ill-Bet-This-Gets-Stuck-in-Your-Head-1.png)
I’ll Bet This Gets Stuck in Your Head [PODCAST]
It’s fun to stay at the…Y-M-C-A! What can this iconic song teach you about great marketing? Well, that’s what today’s episode is all about.
![Huge Takeaways from Jeff Walker’s PLF Live (Flashback Friday) [PODCAST]](https://www.mattmcwilliams.com/wp-content/uploads/2018/08/Huge-Takeaways-from-Jeff-Walkers-PLF-Live-Flashback-Friday-1.png)
Huge Takeaways from Jeff Walker’s PLF Live (Flashback Friday) [PODCAST]
I’ve never shared this before on the podcast…and that’s a shame! Last year, I attended Jeff Walker’s Product Launch Formula (PLF) Live event. Afterward, Mark Sieverkropp and I recorded our biggest lessons and takeaways…and finally, you get to listen in!
![The Toughies are the Teachers [PODCAST]](https://www.mattmcwilliams.com/wp-content/uploads/2018/08/The-Toughies-are-the-Teachers-1.png)
The Toughies are the Teachers [PODCAST]
What if your toughest prospects could actually be your most beneficial? It’s true! In our recent launch, I was reminded of a maxim from the late, great Zig Ziglar: “The toughies are the teachers.” I’ll share what that means and what I learned in today’s episode.
![The Psychology of Affiliate Leaderboards [PODCAST]](https://www.mattmcwilliams.com/wp-content/uploads/2018/08/The-Psychology-of-Affiliate-Leaderboards-1.png)
The Psychology of Affiliate Leaderboards [PODCAST]
Is there some sort of “secret” psychology with affiliate leaderboards? Well, yes there is. Today, I share why you shouldn’t use an auto-updating leaderboard (thanks to Will Fitzgerald for the question!) and how to get the most out of your leaderboards. I also share some of our “secret sauce” for managing them.
![Why the DIY Mindset is Killing Your Business [PODCAST]](https://www.mattmcwilliams.com/wp-content/uploads/2018/08/Why-the-DIY-Mindset-is-Killing-Your-Business-1.png)
Why the DIY Mindset is Killing Your Business [PODCAST]
There’s a nearly 250-year-old book that can teach a powerful lesson about our online businesses. Crazy, right? But true. Today, Adam Smith shows us why our DIY mindset is killing our businesses.
![Behind-the-Scenes of our Recent Affiliate Launch [PODCAST]](https://www.mattmcwilliams.com/wp-content/uploads/2018/08/Behind-the-Scenes-of-our-Recent-Affiliate-Launch-1.png)
Behind-the-Scenes of our Recent Affiliate Launch [PODCAST]
What if you could go behind-the-scenes of a successful affiliate launch? Well, you CAN in today’s episode.