by Matt McWilliams | Aug 25, 2016 | Affiliate Management, Product Launches
In case you didn’t know, affiliate prizes are a big deal. They not only attract affiliates to promote you, but they also incentivize affiliates to put in more effort. But how do you pick the right ones?
Having the right prizes for your budget can make your launch can make your program more attractive to potential affiliates. On more than one occasion, I’ve chosen to promote a launch based on the prizes, even when I realistically stood no chance to win some of them.
by Matt McWilliams | Aug 11, 2016 | Case Studies, Product Launches
This is a guest post from Mark Sieverkropp. Mark is the head of Business Operations and the Senior JV Director for Matt McWilliams Consulting, Inc. Mark, his wife Lacie, and their two children make their home in Ephrata, Washington..
Recently, while Matt was out of the office for a few weeks, I ran a Quick Launch offering several of our swipe files, a case study, and a 2-hour Affiliate Bootcamp in honor of Matt’s birthday. Today I want to do a recap of that launch and share what went well, what didn’t go so well and what you can learn from all of it!
What is a Quick Launch?
by Matt McWilliams | Aug 9, 2016 | Product Launches
Online summits are all the rage these days. I wholeheartedly believe they are one of the single best ways to significantly grow your list, connect with influencers, make a huge splash in the market, and…make a lot of money in the process.
Are Summits Dead?
There is a lot of talk in the online marketing community about summits right now. The big question is: Are summits dead?
The short answer is no. In fact, they keep getting bigger and bigger.
by Matt McWilliams | Aug 2, 2016 | Product Launches
How much should you pay your affiliates? That is one of the most often asked questions I get from people setting up their program. The answer is…”it depends.” It depends on a lot of factors, which I cover in this video.
by Matt McWilliams | Jul 14, 2016 | Product Launches
During a launch, it’s one thing to get affiliates to send an email or two. It’s another to get them to go “all-in” for your launch. Today, I’ll share the exact checklist that we use to get the most out of our affiliates.
When you first get someone to commit to promoting your launch, it’s exciting. You expect them to send a bunch of emails, share on social media, mention your launch on their podcast, etc.
by Matt McWilliams | Jun 28, 2016 | Affiliate Management, Articles, Product Launches
This is a guest post from Mark Sieverkropp. Mark is the head of Business Operations and the Senior JV Director for Matt McWilliams Consulting, Inc. Mark, his wife Lacie, and their two children make their home in Ephrata, Washington..
One of the single most important keys to a successful affiliate launch is great swipe copy. Done right, it’s a powerful tool that will help your affiliates succeed. Yet, I see so many launches get it wrong.
Here are the five mistakes I most often see with affiliate swipe copy. Later I’ll share what to do instead.
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