![The Toughies are the Teachers [PODCAST]](https://www.mattmcwilliams.com/wp-content/uploads/2018/08/The-Toughies-are-the-Teachers-1.png)
What if your toughest prospects could actually be your most beneficial? It’s true! In our recent launch, I was reminded of a maxim from the late, great Zig Ziglar: “The toughies are the teachers.” I’ll share what that means and what I learned in today’s episode.
Anytime you promote a product (your own or as an affiliate), you will have to address “buyer fear.” The fear that they won’t get the value they expect from the purchase they are making. And if you don’t address this fear, your sales will suffer and you’ll have more refunds afterward. But you CAN address it, and in this video, I share with you 5 ways to take away buyer fear.
Today, I’m going to share a lesson from an egg. Yes, the single best egg I’ve eaten in my entire life. This egg shows us the importance of pre-framing offers. And in today’s episode, I’ll share why you MUST pre-frame every affiliate offer you make.
Last month, we made one very simple tweak to our webinars that boosted sales by 34%. This single change took less than 15 minutes to make and also resulted in keeping nearly half the attendees on for the entire presentation. In short, this simple tweak has been a game changer so I knew I had to share it today.
What holds most people back from selling affiliate offers better? For most people, it’s FEAR. Yesterday, I talked about the gender gap in affiliate marketing and how to close it. In it, I share studies about the differences in men and women’s salaries. The biggest difference is women are afraid to ASK for more money. The same is true for selling. But this fear applies to all of us, men and women. It holds us back from selling with confidence.
There is a single word that can make all the difference in your affiliate promotions. I just finished doing some research that I wanted to share with you from a recent promotion and it blew my mind. Today, I share that word and how to use it in your affiliate campaigns.