We’ve all been there. We’ve created a product or a service. Or perhaps it’s someone else’s product or service. We know it works but when it comes time to sell…the proverbial light switch fails to turn on.
I’ve been there multiple times. Heck, multiple times every year.
The First Time I Tried to Sell
I remember the first time I tried to sell anything online. It was 2003 and I was flat out broke. I was 24 years old, still living with my mom, and living off of $1 frozen pizzas and Hot Pockets (to this day I can’t stand those things).
In other words, I needed the money. The next check wasn’t about getting to the next level or achieving my dreams. It was the difference between eating and not eating. I’d just been fired by my dad (yes that happened) and I was too driven (some say stubborn) to go on unemployment.
But I knew I had a good service to offer. In fact, at that time, I was the only person I knew of offering it. My problem was convincing potential clients that they needed what I offered.