Recently I made a decision I NEVER make. Normally my team and I plan out our promotions several months in advance, but this time I made a decision to promote an offer and sent my first email the same day. I don’t typically recommend doing that, however, I learned three very important lessons from the experience. I share those with you in this video.
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How heavy is a 10 lb. weight? 10 lbs., right? Well, that depends… if you picked up a short book beforehand, it feels pretty heavy. But if you just got done deadlifting 250 lbs., 10 lbs. doesn’t feel like much at all. This is called perceptual contrast, and you can use to great effect in your affiliate marketing. I’ll tell you how in this video.
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When you are promoting an affiliate launch, the urgency is built in. There are deadlines, cart closes, bonuses going away. And as I often say, nothing moves people like a deadline. But what do you do when you are promoting an evergreen offer and there isn’t urgency? Today I will share with you the best ways to create urgency when promoting an evergreen offer.
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Recently I read a comment from my friend Jim Woods. He mentioned the concern that many people have – affiliate “overlap,” as he called it, or affiliate saturation. Basically, he said he was on several people’s lists who would be promoting Jeff Goins’ Tribe Writers launch at the same time and wondered about subscriber fatigue, lower email open rates, and even unsubscribes. In today’s video, I share two things to remember about the myth of affiliate saturation and one way that IF it happens, it could work to your benefit.
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Recently I got a great question from a subscriber about how to choose which niches to promote. I have a very short and simple answer to this question, so watch the video below.
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Here’s the question I got recently:
Every once in awhile I talk to someone that feels like affiliate marketing is a chore. That it’s hard and not worth the effort. Today I want to flip that on its head. I want you to LOVE affiliate marketing. Watch this video to find out why.
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