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An affiliate program gets fragile when all the sales come from one or two big partners. The goal is to build a deep bench of loyal promoters who believe in what you sell, know how to talk about it,...
Most affiliate programs are running on last-click attribution without ever deciding to. Here's what that's costing you, how the other models work, and how to pick the one that actually fits your...
Tracking your affiliate links means knowing exactly how many clicks each link gets, where those clicks come from, and how many of them turn into commissions. Most affiliate programs give you a...
Most affiliate marketers send one email, get a handful of clicks, and wonder what went wrong. The answer is almost always the email itself, and how few of them were sent. Writing affiliate promotion...
Most programs send a generic confirmation email and then go quiet. What you send new affiliates in their first seven days determines whether they ever promote. The short answer: a welcome email on...
Most affiliate contests fail for one simple reason: they only reward the top 1 or 2 performers. The other 98% of your affiliates check the leaderboard, see they have no shot at winning, and go back...