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Last week I shared how having a clear understanding of WHO your avatar is essential for marketing success. If you missed that series, you can read it here. Your avatar is a personification of your...
Affiliate marketing is changing, just like any industry. But what does the future hold? What can you expect in the coming year in the affiliate marketing world. Today, I share my thoughts on what...
One of the most important things a business can do is create an Ideal Customer Avatar. Your avatar is a fictional person who represents your entire audience or a segment of your audience. This is...
Over the past two days, I’ve been sharing excerpts from my new book, Turn Your Passions Into Profits, about a subject I’m passionate about. (If you missed the first two posts in this series, you can...
Yesterday, I shared an excerpt from my new book, Turn Your Passions Into Profits, about leadership…and how far too many people go through life thinking they aren’t expert ENOUGH to lead… (If you...
The word leadership has a lot of connotations. Sometimes it’s difficult to determine what ‘being a leader’ actually means… If you’ve never thought of YOURSELF as being a leader, that’s about to...