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One of the most important things a business can do is create an Ideal Customer Avatar. Your avatar is a fictional person who represents your entire audience or a segment of your audience. This is...
Why do some people seem to effortlessly slide into leadership roles while others struggle to even THINK of themselves as leaders? To me, it’s all about perspective… Today, I’m sharing a story about...
Yesterday, I shared an excerpt from my new book, Turn Your Passions Into Profits, about leadership…and how far too many people go through life thinking they aren’t expert ENOUGH to lead… (If you...
The word leadership has a lot of connotations. Sometimes it’s difficult to determine what ‘being a leader’ actually means… If you’ve never thought of YOURSELF as being a leader, that’s about to...
Too many people start an online business without being clear on who they are serving. They aren’t clear on who they help. They aren’t clear on what they are passionate about and what their message...
Have you ever wondered what it would be like to build a rewarding online business? Today’s episode is going to get you started on the right path…the proven path to taking your idea, your message,...