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Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Hardcover – March 17, 2020

4.7 4.7 out of 5 stars 2,220 ratings

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Purchase options and add-ons

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.

Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.

Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:

  • The three stages of customer relationships.
  • How to create and implement the one marketing plan you will never regret.
  • How to develop a sales funnel that attracts the right customers to your business.
  • The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.
  • The keys to wireframing a website that commands attention and generates conversions.

The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

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Popular Highlights in this book

From the Publisher

MMS 2022

Lots of marketing agencies will sell you new logos, color schemes, and brand guidelines followed by Facebook ads and slick landing pages. But without a sales funnel in place, most of that stuff won’t work. If you’ve been wasting money on marketing, author Donald Miller will help you stop that waste in its tracks. Follow the easy-to-understand blueprint in Marketing Made Simple to increase sales, grow your mission, and connect with customers.

Marketing Made Simple, Donald Miller, 2022

Ian Stewart, Marketing Made Simple

Wes Gay, Marketing Made Simple

Amy Schutte, Marketing Made Simple

Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business (Made Simple Series) Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Pers... Negotiation Made Simple: A Practical Guide for Solving Problems, Building Relationships, and Deli... Coach Builder: How to Turn Your Expertise Into a Profitable Coaching Career How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business (Made... Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Executi... Negotiation Made Simple: A Practical Guide for Solving Problems, Building Rel... Coach Builder: How to Turn Your Expertise Into a Profitable Coaching Career How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off
Customer Reviews
4.8 out of 5 stars
13
4.7 out of 5 stars
2,220
4.7 out of 5 stars
2,119
4.7 out of 5 stars
69
4.6 out of 5 stars
169
4.7 out of 5 stars
583
Price $17.99 $10.73 $6.77 $8.50 $16.55 $15.31
Description Donald Miller deepens his teaching on how to use his seven universal story elements and clarify your message. Easy-to-understand blueprint to increase sales, grow your mission, and connect with customers. Learn to lead a team, sell more product, and run a business. A comprehensive negotiation framework that anyone can master. The 8-step plan every self-employed coach needs to be successful. Learn how to expand your company and reach new customers.
Job Role Marketing, branding, communications, business owner Marketing, designer, copywriter, business owner Manager, individual contributor, small business owner Sales, leaders, small business owner Coaches, consultants Small business owners and entrepreneurs
Real World Examples
Visuals and Diagrams
Interactive Content
Accompanying Videos
Bonus Online Supporting Materials
Number of Pages 304 208 240 240 256 224
Audiobook Length 7 hrs 4 hrs and 19 mins 6 hrs and 55 mins 5 hrs and 46 mins 4 hrs and 30 mins 4 hrs and 36 mins

Editorial Reviews

Review

'I created collateral for a client and they recently told me not to release the next round we created because they can't handle the influx of customers from the first round. They had more listings this year than in 30 years of business.' - Amy Burgess, Marketing Consultant

'My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works.' - Ian Stewart, Owner/Creative Director of Root Source Digital

'A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns. - Wes Gay, CEO Wayfinder

'Just heard from one of my clients that she's getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that's just with updating her website.' - Amy Schutte, Owner of Hudson and Co LLC

About the Author

Donald Miller is the CEO of Business Made Simple, an online platform that teaches business professionals everything they need to know to grow a business and enhance their personal value on the open market. He is the host of the Business Made Simple podcast and is the author of several books, including the bestseller Building a StoryBrand. He lives and works in Nashville, Tennessee with his wife, Elizabeth.

Product details

  • Publisher ‏ : ‎ HarperCollins Leadership (March 17, 2020)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 208 pages
  • ISBN-10 ‏ : ‎ 1400203791
  • ISBN-13 ‏ : ‎ 978-1400203796
  • Item Weight ‏ : ‎ 10.4 ounces
  • Dimensions ‏ : ‎ 5.8 x 0.8 x 8.7 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 2,220 ratings

About the author

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Donald Miller
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Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the host of the Coach Builder YouTube channel and is the author of several books including bestsellers Building a StoryBrand, Marketing Made Simple, and How to Grow Your Small Business. He lives in Nashville, Tennessee with his wife, Elizabeth and their daughter, Emmeline.

Customer reviews

4.7 out of 5 stars
2,220 global ratings

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Customers say

Customers find the book simple to understand and straightforward. They find it a good resource for learning how to develop sales. The information is useful and presented in a clear manner. Readers appreciate the thought processes and exercises that help them apply the theory to their plans. The storytelling style is described as effective and efficient. However, some customers report issues with sentence errors and confusing writing.

AI-generated from the text of customer reviews

69 customers mention "Ease of use"66 positive3 negative

Customers find the book easy to understand and use. It lays out a simple plan for starting or revamping your marketing. The book provides clear, precise steps that guide you through the creation process. While it sounds simple, finding the right words can be challenging.

"...I've read many books, but THIS one, has straight forward and very precise steps you can do to..." Read more

"...laying out the step-by-step blueprint on how to, not only build a complete marketing plan, but how to essentially build out your entire business...." Read more

"...I so much appreciate people that can make things simple and clear to understand...." Read more

"...campaign — as discussed in this book — and will help ensure your writing is purposeful and fully empathizes with the customer's needs...." Read more

54 customers mention "Value for money"54 positive0 negative

Customers find the book provides good value for money. They say it's a comprehensive resource that covers sales funnels, effective websites, lead generation, and email campaigns. The content is helpful and comprehensive.

"...I certainly give you the benefit of the doubt, though. The content truly is great and really helpful...." Read more

"This book was comprehensive. The most helpful section was on creating your website's home page and making it effective for getting sales...." Read more

"...up and running and trying to start my company, I thought this book was perfect...." Read more

"...Covers sales funnels, build effective websites, lead generators, email campaigns and perhaps most importantly a mindset of empathy and authority..." Read more

47 customers mention "Information quality"47 positive0 negative

Customers find the book helpful and informative. They say the approach is solid, with good points presented. The book provides clear actionable advice on building your marketing and website tips. It's useful for both new and seasoned marketers.

"...And this book will show you how. I'm astounded at its practicality and direct message on how to ACTUALLY make a difference with your marketing..." Read more

"...The content truly is great and really helpful. Just something to consider revising if you haven't already. :) Cheers!" Read more

"This book was comprehensive. The most helpful section was on creating your website's home page and making it effective for getting sales...." Read more

"Lays a guided, proven path for people at all levels of experience...." Read more

16 customers mention "Actionable"16 positive0 negative

Customers find the book actionable and idea-generating. They appreciate the thought processes, exercises to put theory into practice, suggestions, tips, and examples that effectively and efficiently market their brand. The book gets to the point and gives you exercises to complete that help you understand even more. It's full of specific recommendations and templates, with a perfect balance of how and why.

"...There are tons of exercises where you brainstorm your own ideas — you read what he says and immediately apply it. That helped immensely...." Read more

"...Also, it prefers contentious techniques, as in popups for asking for an action...." Read more

"...It's full of specific recommendations and templates. These include: email scripts, meeting agendas, elevator pitches and more...." Read more

"...Best thing about it, no jargon. So refreshing." Read more

8 customers mention "Storytelling style"8 positive0 negative

Customers find the book's storytelling style easy to understand. They say it breaks down the core fundamentals of storytelling marketing in a simple way with an easy-to-follow roadmap. The book provides a rehearsal course for practicing the story brand method.

"...But again it's a rehearsal course to practice the story brand method...." Read more

"...I did like the content about story telling from a marketing perspective. The content about how to layout your website is great...." Read more

"Tis book is a valuable resource and the perfect companion to the storybrand book...." Read more

"...really is a simple to understand book that breaks down the core fundamentals of storytelling marketing. A must read!!!" Read more

6 customers mention "Language quality"0 positive6 negative

Customers find the book's language quality poor. They mention there are a lot of sentence errors, the writing isn't great, and the main ideas could be better illustrated. It's confusing, messy, and a hassle to read.

"...say to the author or the author's editor is that there are a LOT of sentence errors. For example page 58 has two in almost one paragraph: 1. "..." Read more

"...First, there were quite a few typos. Example: "The purpose of the fourth meeting is to decided what language..." I counted at least three...." Read more

"...But here's the problem: It gets very confusing and cumbersome when you try to download supporting materials...." Read more

"...The only reason I am not rating it with 5 stars, is the amount of grammatical errors there are." Read more

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Top reviews from the United States

  • Reviewed in the United States on September 5, 2024
    This book has clear, actionable steps toward growing your business via marketing.
    I've read many books, but THIS one, has straight forward and very precise steps you can do to
    position your business properly and increase sales, revenue, traffic ,etc. Whatever your business goals
    are, marketing can achieve it. And this book will show you how. I'm astounded at its practicality and direct message on how to ACTUALLY make a difference with your marketing efforts. It's a must buy.
    4 people found this helpful
    Report
  • Reviewed in the United States on December 25, 2024
    Donald and J.J do such an incredible job laying out the step-by-step blueprint on how to, not only build a complete marketing plan, but how to essentially build out your entire business. You have to read this book!
  • Reviewed in the United States on December 12, 2022
    I'm still in the middle of the book but so far its extremely helpful. I so much appreciate people that can make things simple and clear to understand. I'm working on building my company's website and brand and this is just, without-a-doubt, so peace giving!

    One thing I will say to the author or the author's editor is that there are a LOT of sentence errors. For example page 58 has two in almost one paragraph:
    1. "I often get asked, "What order would be put these sections in?"
    There are some words missing in that sentence.

    And just below that there's,
    2. "At the end of a couple short hours, the hundreds of businesses leaders in the room have wireframes a website that will work."
    I think you meant *business leaders.*

    Things like that are pretty common in this book and if you're trying to build trust with your readers, that your materials DO in fact work, it might be worth making sure things are grammatically correct since the context of the book is all about choice of WORDS, etc.

    I certainly give you the benefit of the doubt, though. The content truly is great and really helpful. Just something to consider revising if you haven't already. :)

    Cheers!
    14 people found this helpful
    Report
  • Reviewed in the United States on August 20, 2020
    This book was comprehensive. The most helpful section was on creating your website's home page and making it effective for getting sales. All throughout, there was a lot of "duh, why didn't I think of that?" and no doubt, this book gave me a clear plan of attack for each stage of the funnel I'll be building. Perfect balance of "how" and "why".

    However, I *highly* suggest reading this in tandem with The Copywriter's Handbook (4th Edition) by Robert W. Bly. There were countless times in Marketing Made Simple where I thought, "oh yeah, they really talked about how to flesh that out in The Copywriter's Handbook." Its section on coming up with effective headlines (which you can use in the subject line of your marketing emails) alone is worth buying that book. Donald suggests you hire a copywriter at various points throughout Marketing Made Simple, but if you plan on doing the all of the writing yourself, you're definitely gonna want to pick that up. These two books go together like PB + J.

    While I believe those two books alone are all you need to create a great sales funnel, I always find it useful when Amazon reviewers discuss other books they found helpful. So, if you really want to "flesh out" your knowledge and expand on what is covered here, I think you'll get lots of mileage out of Everybody Writes by Ann Handley and this new book I've started called The Content Marketing Handbook (also by Robert W. Bly). These books will help you craft the emails you send out in your nurture campaign — as discussed in this book — and will help ensure your writing is purposeful and fully empathizes with the customer's needs. You can also use this knowledge for blog posts to drive traffic and establish your authority. But don't take that to mean that Marketing Made Simple isn't worth the read. If it's the only book you buy, you'll still be miles ahead at creating an effective funnel compared to where you were before.

    So why did I give it 4 stars? Well, on mobile, the pictures are all cut off. You can see about 80% of them, but the last 20% on the right are cut off. That's true of every image in the book. Pictures are few and far between, and you still see most of the image, so it really didn't affect anything, but there's no excuse for it. I paid for the book; I want to see ALL of it.

    Still, it's one of the few marketing books where the pace kept me engaged all the way through. Too many books have tons of "filler", where they drone on just to add to the page count. Not this book. I have ADHD, so the fact that I read every word should really tell you something about how engaging it was. There are tons of exercises where you brainstorm your own ideas — you read what he says and immediately apply it. That helped immensely. I say go ahead and grab this one.
    108 people found this helpful
    Report
  • Reviewed in the United States on July 13, 2024
    I have seen numerous reviews saying this book is for someone who doesn't know anything about marketing and how it is really only the basics of marketing, but for someone trying to get a website up and running and trying to start my company, I thought this book was perfect. It goes through a sales funnel, in its basic form yes, but a fantastic start. It goes into the types of emails (Nurture and sales emails) as well as creating your website and even a one-liner. Overall, I am pleased with this book and thought it was a great introduction to marketing.
    4 people found this helpful
    Report
  • Reviewed in the United States on May 27, 2024
    Lays a guided, proven path for people at all levels of experience. Teaches you how to step into your client's world and help them connect with potential customers, nurture relationships and increase sales through solving their problems.
    Covers sales funnels, build effective websites, lead generators, email campaigns and perhaps most importantly a mindset of empathy and authority toward your customer, their problems and your solutions.
    One person found this helpful
    Report
  • Reviewed in the United States on March 22, 2024
    This is a must read for anyone that needs to develop a marketing strategy for this business while keeping it simple. I like Donald miller books. He gives you great information while giving you practical steps to follow after reading the material

Top reviews from other countries

  • Mohammad Danish Siddiqui
    5.0 out of 5 stars A Must Read for Beginners and Small Business owners
    Reviewed in Canada on August 1, 2023
    I was looking for something with very practical steps, this book is just amazing to help you come up with your marketing copy for your website. This is very step by step guide and with practical exercises which you can do with yourself or your team. An amazing must read.
  • Kindle Customer
    5.0 out of 5 stars Great book
    Reviewed in the United Kingdom on May 9, 2024
    Very detailed book , giving you insights on how to put togheter a marketing plan.

    Also , it will explain why is important to follow the steps described in the book
  • Pet Squad BXL
    5.0 out of 5 stars Great book.
    Reviewed in Germany on January 1, 2023
    Very helpful and easy to understand.
  • Chaithanya
    5.0 out of 5 stars The best book if you are starting your business or want to restructure your marketing approach.
    Reviewed in India on March 4, 2022
    It's a step by step guide to marketing approach in the age of internet. One of the best books I have read on marketing. My respect to author Donald Miller
  • roza
    5.0 out of 5 stars Fab
    Reviewed in France on September 4, 2021
    The best book on lead generation.