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No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing Kindle Edition
Everyone’s Talking About It.
But Nobody Knows What They’re Talking About.
Social Media Examiner’s 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that they can measure ROI—yet half of them will dedicate increased time and money to social media marketing instead of cutting back.
Millionaire maker Dan S. Kennedy, joined by marketing strategist Kim Walsh Phillips, tells it like it is: If you’re not focusing on converting traffic into sales, you might as well set your money on fire.
Kennedy and Walsh Phillips open up their playbook and show you how to stop being a social media victim and accepting non-monetizable “likes” and “shares” as a return on your time, money, and energy and start using your platform for its true purpose—as another channel to reach customers, gain leads and make sales. Learn how to:
- Turn passive content into an active conversion tool
- Become a lead magnet with social media profiles that focus on the needs of ideal prospects (not the product or service)
- Create raving fans who introduce you to their networks
- Turn niches into riches, laser in on your perfect prospects and ignore the “tire kickers”
- Harness the biggest secret in social media—offline
Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.
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Editorial Reviews
About the Author
Dan S. Kennedy is the author of numerous book on business techniques, is a serial, successful, multimillionaire entrepreneur, a trusted marketing adviser, and consultant and coach to hundreds of private entrepreneurial clients. His newsletter, The No B.S. Marketing Letter, reaches a wide audience, and he speaks before thousands of people each year about techniques of selling and marketing.
Kim Walsh Phillips is an award-winning speaker, author, marketer, podcaster, and CEO of Powerful Professionals.Product details
- ASIN : B087CSC4JC
- Publisher : Entrepreneur Press; 2nd edition (May 19, 2020)
- Publication date : May 19, 2020
- Language : English
- File size : 12478 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 359 pages
- Best Sellers Rank: #514,161 in Kindle Store (See Top 100 in Kindle Store)
- #111 in Direct Marketing (Kindle Store)
- #169 in Marketing for Small Businesses
- #356 in Starting a Business (Kindle Store)
- Customer Reviews:
About the authors
Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.
As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities. Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year.
Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. He owns, races and drives professionally in about 100 harness races a year at Northfield Park near Cleveland, Ohio, accessible at http://www.NorthfieldPark.com and frequently televised on the TVG cable network.
For more information check out my blog at www.dankennedy.com/blog/
KIM WALSH-PHILLIPS, @TheKimWalshPhillips, is the founder of Powerful Professionals, a business coaching and education company.
She was recently named #475 in the Inc. 5000 and is an MBA-free self-made millionaire.
Named a “a must read by those in business” by Forbes Magazine, she is the best-selling author of multiple books including The Ultimate Guide to Instagram for Business and The No BS Guide To Direct Response Social Media Marketing, now in its second edition.
She's spoken around the world and coached some of the biggest brands and thought leaders, having worked alongside Tony Robbins, Grant Cardone, Kevin O’Leary, Dr. Nido Quebin, Dan Kennedy, Bill Glazer, and Gary Vaynerchuk.
She resides just outside of Atlanta, GA, with her very tall husband and glitter obsessed girls, and is fueled by faith, love, laughter, and lots and lots (and lots) of coffee.
Connect with Kim at kimwalshphillips.com.
Customer reviews
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Top reviews from the United States
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- Reviewed in the United States on March 30, 2022Brilliant book for someone just starting out, someone who has dabbled and someone who has spent thousands of dollars in social media advertising.
Before reading (and listening) to Kim and Dan's book, I was nervous about using social media advertising. I had tried and failed miserably following some other "guru's" advice. Using the simple steps and actually finding my perfect client, I am now confident that the strategies will work. I have tried a few and have significantly grown my followers on my Facebook page (from a few hundred to over 8,000) will a very low ad spend, especially compared to how much I wasted before.
I have also heard from so many marketing people that I need to be branding... just spending money on ads so people know who I am without an offer. I really appreciate the book's approach that branding should be a byproduct of marketing. There needs to be data to support paid advertising, which requires an offer and positive ROI for each ad to keep running.
Not only do they do a great job of explaining the whole process in terms I could understand and keep my attention, they go into the importance of follow up and how to implement several streams of follow up.
Thank you Kim for joining forces with Dan and getting this book to the masses.
5.0 out of 5 stars Show me the numbers!!Brilliant book for someone just starting out, someone who has dabbled and someone who has spent thousands of dollars in social media advertising.
Reviewed in the United States on March 30, 2022
Before reading (and listening) to Kim and Dan's book, I was nervous about using social media advertising. I had tried and failed miserably following some other "guru's" advice. Using the simple steps and actually finding my perfect client, I am now confident that the strategies will work. I have tried a few and have significantly grown my followers on my Facebook page (from a few hundred to over 8,000) will a very low ad spend, especially compared to how much I wasted before.
I have also heard from so many marketing people that I need to be branding... just spending money on ads so people know who I am without an offer. I really appreciate the book's approach that branding should be a byproduct of marketing. There needs to be data to support paid advertising, which requires an offer and positive ROI for each ad to keep running.
Not only do they do a great job of explaining the whole process in terms I could understand and keep my attention, they go into the importance of follow up and how to implement several streams of follow up.
Thank you Kim for joining forces with Dan and getting this book to the masses.
Images in this review - Reviewed in the United States on October 18, 2023Great read that challenges you on every page. I truly enjoyed the wisdom and know-how on every page.
- Reviewed in the United States on July 21, 2020If you buy it, you mess up my competitive edge. Kim Walsh Phillips is a world-class expert in social media direct marketing. She proves it every day, and she's put her winning formulas into this book. I've been trying to buy-up all the printed copies, but she's now made it available electronically, so it looks like my efforts to shut her down have failed (dang it!).
Seriously, though...If you want to discover how to use social media marketing to generate leads, convert them and create a reliable income stream, there's no-one better to learn from (and no book better to read) than Kim. So...please don't buy it!
- Reviewed in the United States on March 23, 2023Seriously no BS! Used a lot of it in my business and it’s working! Sits on my desk to refer to all the time! Valuable information!!
- Reviewed in the United States on May 19, 2020This book is awesome! I was so excited to get my copy today! Not only is the information great for me - but I'll recommend it to all my clients getting started with social media.
I loved seeing the photos of Kim's social media posts and her thinking behind WHY she chose a particular photo and how she creates Open Loops and hooks.
And in Chapter 14 - Dan Kennedy's info on creating effective calls to action is worth 10x the the price of the book!
- Reviewed in the United States on July 25, 2020Many times when you buy a second edition of a book, there is a heavy overlap between the first and second editions. Not so here - this is a totally new and much improved product. It is many ways much more tactical than the first edition. I count marketing books as worthwhile if they give me the proverbial "one good idea". This one did that many times over. Really, really well done!
- Reviewed in the United States on May 19, 2020SO MANY step by step, easy to execute changes that I can make to be more successful at promoting my business. Now I have a much better understanding on how, when and why some Simple tweaks can help me to be far more successful with campaigns, launches, promotions and more.
Thanks again for setting me up for success and for all the knowledge nuggets in this book!
Buy the book!
- Reviewed in the United States on November 13, 2023Probably only 10% of this book is Dan Kennedy. His sections are fire as always, Kim's advice on the other hand just wasn't super remarkable. Given that Dan doesn't use any of the social media sites, he doesn't really have a ton of practical experience / anecdotes to point to on this subject like he does in all his other books -- and it really kinda seemed like he just phoned this in and published this book for the sake of having something published on it. It's not bad. It's just, a "Dan Kennedy book" on social media when the guy doesn't use social media -- ie someone else writes about the subject and he just jumps in at a few spots here and there.
Top reviews from other countries
- jamesReviewed in the United Kingdom on December 21, 2024
4.0 out of 5 stars Not revolutionary but still a good read.
The book goes through some topics that have been re-worked many time but could well be adopted by the many social ads blasted around each day.
It's covers some good topics to view certain aspects of SMM in a different light but, all comes down to the bases of converting viewers/customers into raving fans, social proof (recommendations) and splitting traffic into cold and warm leads.
It won't give you all the answers but may make you think of things from a different perspective - worth a read.
- BizPresenterReviewed in Italy on January 18, 2023
5.0 out of 5 stars Useful and fun to read
There is a ton of useful advice in this book. Some sections are very practical but stop short of telling you HOW to carry out the advice. That's ok. It's not meant to be a how-to manual. Other sections are highly detailed on the HOW - but throughout, it is always clear why the advice is sound: real examples abound. And the two writers, while having differing styles and approaches come together to make the reading, even cursory, enjoyable and rife with tidbits of actions to immediately put into play. Dan Kennedy is delightfully amusing and Kim Walsh Phillips practical and knowledgeable.
The book was highly recommended to me by experienced digital marketing pros - I can't help but do the same!
- Ciaran McCloskeyReviewed in the United Kingdom on September 28, 2023
1.0 out of 5 stars Worthless
Chapter 1 begins "Regardless of the media, be profit focused." And, I think that is what this piece of media is, a rather grotesque product made purely for profit. The book has no less than 13 links to lure you into getting a *Powerpack* which promises free training, cheat sheets, etc., etc. But, the Powerpack is worthless, unless perhaps you were to print it off and place it at the bottom of a birdcage. It is poorly formatted, and only full of links that lead to offers for further products - none of it free.
I strongly advise you not to buy this product.