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The Most Important Skill of Any Marketer

The Most Important Skill of Any Marketer

Last year, something changed for me. That something was that I learned a skill that every marketer needs to know well: Copywriting. I learned it from the master. And so can you.

Learn Copywriting for Free with Ray Edwards

Today, I consider myself blessed to be friends with that master, Ray Edwards. He’s not only a client of ours, but also a dear friend.

Long before we worked together, though, I was a fan of his, listening to his podcast for hours and reading everything he put out (I still do today).

The Stats Don’t Lie

Along the way, I picked up a few things from him. How to be persuasive without feeling sleazy, for instance. And how to get people to open, read, and take action on my emails.