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Happy Thursday! Denver Mattress Co., welcome to the Thank You Revolution. You may not know you are a member, but you sure act like it. My wife and I recently bought two mattresses and a box spring. In total, we spent about $2,000. We bought one from Denver Mattress Co. I got a screaming deal on it and we were able to get it for just under $700. Win. The other we bought from Sears, along with a box spring. In total, we spent almost $1400. Guess who sent us a handwritten thank you note? Not the company we spent more than $1400 with (and who screwed up the delivery). The company with whom we spent $700. Denver Mattress Co. gets it. They get that a little extra effort goes a long way. They get that a simple gesture such as a handwritten note will likely make us into lifetime customers. They understand that I am now much more likely to refer friends and family to them…and definitely not to Sears. Oh, but Matt, that was a template email that their company makes them send. Yeah. And? That’s called good company policy. Do all of the sales reps send handwritten thank you notes? Yes. Is it probably in a company manual? Absolutely. Did Suzie use a template when writing it? Of course. I use templates all the time. Heck, I publicly share mine. Read it right here. If you get a thank you note from me, it probably follows that format. None of that detracts from the fact that Suzie took an extra 2-3 minutes out of her day to write a note and mail it. And that…is why Denver Mattress Co. gets it. Welcome to the Revolution! With Gratitude, Matt P.S. I’d love to hear your thoughts. Leave a comment and share your favorite experience with a company writing thank you notes. You can comment below. |
